Behind the trend
While summer is typically associated with travel, not everyone can afford to or as often as they like. So people are searching for alternative, easy ways to escape their routine and explore faraway destinations that have captured their imagination.
What it means for creators
Pick bold fragrances reminiscent of a specific destination and craft a dreamy colour scheme based on the aspect of your destination you want to highlight. Amplify the effect by crafting a story around your chosen destination, which you can include on your product label, website, or even as a card in your packaging.
Recommendations
Fragrance: Casablanca Sunrise, Persian Bazaar, Mojave Desert, Tuscan Leather, and Baies Sauvage
Vessels: Tall 3-Wick Candle Bowl - Clear, 30cl Lotti Candle Glass - Externally White Gloss, 30cl Lotti Candle Glass - Amber - The Fox, Clear Glass Candle Jar (360g) With Polycarbonate Lid
Dyes: 6138/51 - Blue, 6099/25 - Orange, 6000/01 - Black, 60/1127 - Violet, 10/937 - Yellow, 34/5647 - Dark Red, 78/3287 - Turquoise, and 6145/76 - Olive
Behind the trend
Traditional self-care practices often revolved around relaxation, stress reduction, and mindfulness. While these aspects remain important, the joyful self-care trend emerged as a response to the need for positivity and fun in self-care routines.
What it means for creators
Choose scents that are typically associated with joy and peace. Instead of combining them with the usual nude colour palette, pick soft but cheerful colours. Keep the aesthetics clean but play on textures, lighting (iridescent vessels are perfect for this or for wax melts, mica powders) and sounds like crackling wicks to add an interactive dimension to your products. You can even add mini affirmations onto your candles with candle pens to complete the effect.
Recommendations
Behind the trend
Cocktails have become more than just alcoholic beverages; they represent a sophisticated, sensory experience and allow people to relive the enjoyment of meeting friends around delicious drinks. The trend of cocktail-inspired fragrances emerged as a way to bring the essence and fun of cocktails into other aspects of life, allowing individuals to enjoy the intoxicating scents without the need for alcohol.
What it means for creators
Start with your fragrance and select one with a similar scent profile as a well-known and beloved cocktail. Base your colour palette around your chosen beverage, keeping it bold and bright. Choose glossy vessels with shapes reminiscent of cocktail glasses but make sure that your products do not look like something you’d eat or drink as this is against UK and EU regulations. When naming your products, rather than simply naming them after the beverage you are recreating, incorporate it into a social situation or setting (for example Poolside Mojito or Negroni Girls Night).
Recommendations
Fragrance: Gin And Tonic, Lime Cooler, Cardamom & Mimosa, Espresso Martini, Passionfruit & Mango, Raspberry Daiquiri, and Pina Colada
Vessels: 30cl Lotti Candle Glass - Clear, 150ml Isla Square Diffuser Bottle - Clear, and 26cl Isla Candle Jar - Clear
Dyes: 78/3297 - Turquoise, 39/4327 - Pink, 5700/10 - Gold Yellow, 458 - Magenta, 30/6107 - Red, and 6099/25 - Orange
With these trends up your sleeves, now is your time to shine! Think about which summer 2024 home fragrance trend inspires you, would fit your brand, and how you can make them your own. Happy crafting!
